The marketing and events industry is evolving rapidly, and 2025 is sure to bring new challenges and exciting opportunities. As technology advances and consumer expectations shift, PomPom is staying ahead by embracing innovation, sustainability, and authenticity.
Read on to learn about the industry trends at the forefront of our mahi as we get stuck into 2025!
Purpose-Driven Events: Creating Meaningful Connections
In an era of information overload and packed schedules, audiences are seeking experiences that foster genuine connections and add real value. Purpose-driven events—centred on community, generosity, and social impact—will be at the forefront in 2025. Events that prioritise engagement, inclusivity, and a sense of belonging will not only drive attendance but also build lasting relationships.
Embracing Emergent Technologies
AI is revolutionising the way businesses approach marketing and event management. From real-time data analytics to hyper-personalised marketing campaigns, AI enables organisations to optimise event performance, enhance audience targeting, and automate repetitive tasks. In 2025, leveraging AI-driven insights will be critical for creating tailored experiences that resonate with attendees and drive business outcomes.
Uniqueness in a Saturated Digital Landscape
With a huge amount of content vying for attention, differentiation is more important than ever. Creativity and innovation will define successful campaigns and events in 2025. Unique event venues, experiential marketing strategies, and interactive content will be key to capturing and maintaining audience interest. At PomPom, we prioritise thinking outside the box, ensuring that every campaign and event delivers a distinctive and engaging experience.
Accessibility and Sustainability: A Dual Imperative
The post-pandemic world has normalised remote work and virtual engagement, making accessibility a fundamental consideration for event organisers. Ensuring both physical and digital accessibility—through inclusive venue design, live-streaming options, and assistive technologies—will be essential in reaching diverse audiences. Simultaneously, sustainability remains a top priority, with eco-conscious event planning practices such as carbon-neutral venues, reduced waste, and sustainable materials bettering the industry in 2025.
The Expanding Social Media Ecosystem
Social media continues to evolve beyond traditional platforms like Instagram, Facebook, and LinkedIn. As global trends and geopolitical shifts influence digital behaviours, businesses must adapt by exploring emerging platforms and alternative engagement strategies. Understanding platform-specific content trends, audience migration patterns, and evolving algorithms will be key to maintaining a strong digital presence.
Here at PomPom, we’re excited to navigate the many opportunities and challenges that 2025 will bring, and continue to evolve our business as our industry transforms.
Embracing technological advancements, fostering meaningful connections, and prioritising sustainability are integral to our core values, and we know that by staying ahead of these trends, we can create impactful experiences that resonate with audiences and drive success for years to come.
What do you think the 2025 trends will be for your industry?
